Problem Solver, Author, Leader, Adventurer, Storyteller, & Savvy Choice Architect.
Profound simplicity is invisible and hard won. The better the design, the more familiar and easy it appears—whether in a story, a product, a layout, a blueprint, a travel plan, a process, an anniversary gift—really anything well constructed. That is the hallmark of exceptional craftsmanship. It is the energy that hones and drives artistry as much as science towards ever more elegant ends.
When it comes to work, I want more than results or superficial connections with an audience (or stakeholders). Quality execution in form and function is worth the chase, that seamless union of technique, strategy, and exigence. What is created should matter as much as it appears and moves. The goal? Timely solutions that feel obvious, effortless (even if no good design is that easily born). This is how value is created, like it had always already been needed, wanted.
For learning strategies, that means designing lasting recall, which must be experientially rooted in long-term memory. Few HR or compliance programs dabble in knowing how memory works, much less in making training or PD less laborious, more relevant. And yet, if behavioral economics has taught us anything, it's that people aren't logical though their trends are predictable. Unlocking human potential with edgy talent operations is possible, but the way we approach it has to change.
We learn best when we aren't aware we are learning. That is why storytelling and music are so effective. It is also why savvy talent development experts are moving away from traditional courses towards more dynamic, engaging, individualized solutions—learning that is just-in-time, well-designed, and above all, easy to find.
In the age of YouTube, SnapChat, UberEats, and same-day Amazon deliveries, learners want easy entry points to content & curriculum, a clever (even playful) experience that feels like it was made just for them. Seem impossible? It's not. If Facebook and data analytics companies can deliver that kind of targeted advertising, why not use the same ingenuity for good? Bringing out the best in people may be the smartest use of AI and digital technology because it can be used to nurture actual intelligence, the human kind.
Onboarding (for employees or customers) is not a one-and-done lecture or event. It is a form of enculturation, intended to make a lasting change. When done right, a well-designed journey shores up an organization's brand equity from within. People define performance potential; organizations disregard that fact at their peril—turnover, apathy, mediocrity, obsolescence. There's a better way.
Consider that a company is ultimately selling its vision, culture, product, and message to its own workforce first. Ergo, the internal customer has to be cultivated year round to ensure top talent is retained, that field and sales teams are in-the-know, and that the company network is active, fresh, and plugged in. It's a more competitive landscape out there for talent these days.
Designing for the internal customer changes the game, though. Think about it. If personnel don't own the vision, how will they sell it to the customer? Belief is what movements are built upon. That means smart leaders know Acquisition, Operations, and Customer Success all start with buy-in, not from the customer initially, but from those who pitch and produce both product and customer experience. Put on your own oxygen mask before helping someone else with theirs...
Behavioral and brain science paid with CX/UX design and change management offer a recipe for success for those willing to shift their mindset. Change is hard, but no risk, no reward. The leaders who lean into these realizations will be the ones that edge their competitors out because their talent will compound the investment put into them. After all, whosoever "has a why can tolerate almost any how," (Nietzsche). Resilience grows in rich soil. Nurture that. It cost far less than you think.
Whatever the challenge, I am ready to guide you and your team to the most impactful way to realize it, to create something profound, beautiful, insightful—worth remembering—something that speaks for you and delivers the ROI you're looking for. From seed startup to enterprise scale, foundational principles that drive transformation digitally, behaviorally, culturally, etc. provide a way through. All you need is a seasoned guide to navigate those waters with ease.
Companies & Clients
