Problem Solver, Innovator, Adventurer, Wordsmith, & Experience Designer.
Profound simplicity is essential. The better the design, the more familiar and less complicated it appears—whether in a story, a product, a layout, an argument, a travel plan, an anniversary gift—really anything constructed. That is the hallmark of exceptional craftsmanship. It is the energy honing and driving artistry as much as science towards elegant ends.
When it comes to work, I want more than results or superficial connections with an audience (or stakeholders). I demand quality execution in form and function, the seamless union of technique, strategy, and exigence. What is created should matter as much as it appears and moves. The goal? Timely solutions that feel obvious, effortless.
For learning strategies, that means designing lasting recall, which must be experientially rooted in long-term memory. Few HR or compliance programs dabble in knowing how memory works, much less in making training or PD less laborious, more relevant.
We learn best when we aren't aware we are learning. That is why storytelling and music are so effective. It is also why savvy talent development experts are moving away from traditional courses towards more dynamic, engaging, individualized solutions: learning that is just-in-time, well-designed, and above all, easy to find.
In the age of YouTube, SnapChat, UberEats, and same-day Amazon deliveries, learners want easy entry points into training materials, a clever (even playful) experience that feels like it was designed just for them. Seem impossible? It's not. If Facebook and data analytics companies can deliver that kind of targeted advertising, why not use that ingenuity for good? That may be the smartest use of AI and digital technology in which companies could invest. Onboarding is not a one-and-done training event. It is a form of enculturation, which done right shores up an organization's brand equity from within.
A company sells its vision, culture, product, and message to its workforce. This internal communication has to be cultivated year round to ensure top talent is retained, that field and sales teams are in-the-know, and that the company network is active, fresh, and plugged in. If they don't own the message, how will they sell it to the customer? Belief is what movements are built upon. That means smart leaders know that sales, marketing and advertising start with buy-in, not from the customer, but first with those who are championing the product and customer experience. It all starts with the team. Put on your own oxygen mask before helping someone else with theirs.
Whatever your vision, I want to help find the most impactful way to realize it, to create something profound, beautiful, memorable, insightful, powerful—something that speaks for you. Let's craft that narrative, together.
Companies & Clients
